10 Ideas For Building Magazine Circulation

QR codes, database examination and partnering with agents can be used to secure customers, say FMA Day panelists. BY T.J. RAPHAEL (www.audiencedevelopment.com) As the media landscape continues to change, a circulator’s obligation to continue to grow a publication’s reach does not. In an effort to meet the challenges of the industry head on, speakers at […]

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6 Tips for Boosting Newsletter Open Rates

Here are ideas to optimize your open rates for this critical traffic source. BY T.J. RAPHAEL (www.audiencedevelopment.com) For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Smooth delivery, opens and click-throughs are a perennial priority, one that Thrillist has built its business around. The company’s […]

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