How magazines will be changed forever

By Craig Mod, Special to CNN (source www.edition.cnn.com) Forget everything we know and love about physical magazines. Forget their length. Forget their size. Forget their weekly or monthly publishing schedule. Forget all these qualities except for one: What it’s like to come to an end, and to take a deep breath.

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Study: Half of Readers ‘Note’ Tablet Ads

Among those who are noticing the ads, another 52 percent are taking action. BY BILL MICKEY (www.audiencedevelopment.com) A key metric set that’s determining whether marketers buy ads in tablets is performance. App subscribers and downloads are nice—as long as the numbers are separated from print readers—but advertisers are looking for engagement-related metrics that prove readers […]

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10 Ideas For Building Magazine Circulation

QR codes, database examination and partnering with agents can be used to secure customers, say FMA Day panelists. BY T.J. RAPHAEL (www.audiencedevelopment.com) As the media landscape continues to change, a circulator’s obligation to continue to grow a publication’s reach does not. In an effort to meet the challenges of the industry head on, speakers at […]

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6 Tips for Boosting Newsletter Open Rates

Here are ideas to optimize your open rates for this critical traffic source. BY T.J. RAPHAEL (www.audiencedevelopment.com) For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Smooth delivery, opens and click-throughs are a perennial priority, one that Thrillist has built its business around. The company’s […]

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Tablet Usage Explodes, Changes Digital Habits

SOURCE: by Gavin O’Malley www.mediapost.com Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore reports, one in every four smartphone owners — i.e., connected, higher-income consumers — reported using tablets during the three-month average period ending April 2012.

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New QR codes in U.S. Magazine Advertising

SOURCE: By Roger Matus, Executive Vice President, Ann Carver, Analyst, and Maria Tricca, Marketing Manager, Nellymoser, Inc. Some of the interesting things that we saw in Q2 were as follows: 1365 codes were printed in Q1 2012 versus 352 during the same period last year.  (The report breaks down code type by month.) 99% of all […]

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Apple’s iPad accounts for 94.64% of tablet Web traffic

Source: cnet.com by Joe Aimonetti According to Web analytics firm Chitika, Apple’s iPad is responsible for nearly all of the Web traffic coming from tablet devices.

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Hearst Rolls Out YouTube Project Across Editorial Franchises Cosmopolitan, Harper’s BAZAAR, Marie Claire, Seventeen and more included in launch.

SOURCE: www.audiencedevelopment.com BY T. J. RAPHAEL Hearst Magazines is hoping to leverage YouTube’s hundreds of millions of viewers by launching two online video channels that will deliver reimagined content from its editorial properties on the web.

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Edisport – A digital case study

  How Italian print publishers Edisport Editoriale increased revenue and circulation by launching digital editions of their magazine portfolio SOURCE: www.magazinecloner.com

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‘Netflix’ model allows customers to read up to 32 different title

Source: www.audiencedevelopment.com BY BILL MICKEY The ‘Netflix for magazines’ concept is back.Next Issue Media has rolled out a new digital newsstand subscription plan and app for tablet magazines that allows customers to pay a flat monthly fee for unlimited access to a collection of, so far, 32 titles.

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